It is a truism that companies delivering services need to do two things to stay in business: identify new marketing opportunities and adjust the existing service offerings to ensure the most cost-effective operation of the company. With rapidly changing customer behavior, and increasing ease of switching between service providers (churn), fast access to actionable information and insights is crucial for success of the service- based business. Advanced analytics helps companies both to come up with new offerings and monitor the performance of the existing services.
This white paper provides a comprehensive overview of SteppeChorus Platform – an enabler of big data analytics in a robust and scalable manner.
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