Apps are quickly surpassing other mobile activities, with 80% of app users engaging with their apps up to 15 times a day. Ultimately, the application flurry provokes piles of content and app- flooded home screens. The challenge for each application – with a mounting level of ‘noise’ – is to catch user attention, build trust, and meet increasing customer expectations.
This is where push notifications are turning into the essential channel for mobile apps to address consumer needs seamlessly “in the moment”.
An in-depth push notification strategy depends on continuous analytics in order to build the most thoughtful and intimate, one-on-one relationships with customers.
Today, it is data science-oriented capabilities that help marketers uncover insights to master push-notification strategies and deliver relevant, timely pings across apps, devices, and other touch points.

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